Autoresponders: Get Your Message Out
by: Marvin Nolan Moore

How to find an Autoresponder for Your Business

There are numerous companies who offer autoresponder services. Most of the companies charge a fee. However, some companies offer free service. In return for the free service, your autoresponder would have an advertisement from the autoresponder service located at the end of your message. Depending on the free service from company, there is a limit as to how much information can be contained in the autoresponse.

I recommend using Aweber Autoresponse, located at http://www.aweber.com/?13592. They can set up an account instantly and are very professional from a service standpoint.

Planning and Using Autoresponders

You will need to plan what you want to use your autoresponder(s) for. Then determine how much space your autoresponder will actually use.  Place all the information in a document and send it to yourself via email. Notice how large the file size is when you open up your email program.  Does the file size compare with the service plan you have chosen?

Autoresponders could be used as an enhancement to classified ads you may place. When you are only allotted so much space in a classified ad, an autoresponder can help you out.  Let's say you have a whole product line of 2000 items. A classified ad may only allow you to place a 25-35-word ad. Granted, the ads may be viewed by millions of people, it is hard to convey all you have to offer in so little space.  Mentioning that your catalog can be sent by email autoresponse may give you that added advantage.  Your ad could read like this:

“1000's of office products for business use. Competitive pricing and quality service. Receive our whole catalog via email autoresponse at catalog@officesupply.com”

You now have an ad that is less than 25 words. The reader knows that he/she can receive your whole catalog by autoresponse in about 15 seconds. Wow! This was just one example of the use of an autoresponder. You know your business and what you want to accomplish. Can an autoresponder benefit you in any way? Brainstorm to find out.

What To Use Autoresponders For

I use autoresponders most of my email addresses. What I have done is created a couple of lines promoting my services. I also mention that I offer web page design and hosting. Then I mention my monthly newsletter on Internet marketing. I provide instructions on how to subscribe, and mention what a viewer may find on a couple of pages at my web site. This is to bring traffic to my site. I follow up by placing a few advertisements concerning some revenue sharing programs I am involved in.

Since I advertise in Internet classifieds quite frequently, I receive a huge amount of junk email. Companies thrive on classified ads to harvest email addresses. The companies gather up email addresses and then send out their solicitations. When I first started placing classified ads I would receive about 25 solicitations a day. Now, with an autoresponder, I have turned some of the junk mail into profits! People send me solicitations, and automatically receive my advertisement via autoresponse. Right back at you!

I have discussed some uses and ways to attain your own autoresponder. What you decide to do is your choice. Autoresponders are great for immediate response to requested information. They are also a great way to get your word out.  In the immortal words of Forrest Gump:

"That's all I've got to sa-ay about tha-at."

Marvin Nolan Moore is the Author of " A Business Guide to Internet Marketing" and owner of Adweb1 Internet Services, a full service design and management company for Internet marketing and software development, http://www.adweb1.com, Publisher of Business Advertising & Marketing Magazine http://www.101bam.com In addition he is the Director of Internet Marketing for Thatlook.com one of the Top 10 Medical related web sites in the world.