E-mail is one of the greatest marketing tools to ever come along. More than 20 million people use e-mail daily. The price of sending even thousands of messages is almost free. Of course, more than a few have abused e-mail sending millions of "spam" messages to people they don't know. It's now more important than ever to build your own opt-in e-mail list.

An opt-in e-mail list is a list of people who have specifically asked to receive information from you. One of the best ways to get a lot of opt-in addresses fast is to offer a free e-mail course. It can simply be a set of three to seven articles that will interest your customers and prospects. You can also build a good opt-in list by putting out your own e-mail newsletter. It's okay to combine helpful information with sales offers and updates on what your company sells. Get subscribers on your lists by putting sign-up boxes in many places on your web site and make sure that people know how to get off your list any time they wish.

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