Merchants who have an active online-marketing strategy (i.e., are not just sitting around waiting for people to click on banner ads) are powered by a direct-response, e-commerce system. In such a situation, an offer is carefully targeted to the audience with precise ad copy. Your product is positioned within niche sites that can generate qualified traffic at the lowest cost. For quick testing, the sell-through conversion ratio and cost per visitor, and per buyer, are carefully followed.

Testing and adapting your offer will quickly allow you to improve the results of your efforts. Matching the right offer to the right web sites improves your ROI (return on investment).

Product partners benefit with:

1. An order-tracking code, alerting partners via e-mail of every order
2. Backup tracking code, whereby you can track orders internally as well as within the merchant’s system
3. An affiliate program, which makes it easy to download and import ordering information into any database system
4. The ability of a merchant to implement an affiliate web site as an adjunct to a current web site, or as a separate promotion
5. The ability to state the benefits of their products via a web-site sales letter, order page, testimonials page, info page, guarantee page, and a professionally produced, custom web site – and making this information available to whomever they want
6. Taking credit card orders and performing all shipping tasks

Alternately, you can manage everything yourself, upload it into your accounting system, process the credit cards, and do the shipping. You can even integrate affiliate technology into existing legacy systems and shopping carts.

It is that simple. E-commerce can generate sales through effective merchandising.