Enticing Visitors to Return
to Your Site
by: William Nabaza
What is the best way to make your visitors return
to your site? Here are seven things for you to do:
1. Introduce yourself to them. This is the
very first step you have to do. One salesperson quoted that you have to
first sell yourself to your customers and then when the customer is comfortable
with you, he or she will then be interested in what you can offer.
2. Make them your friends. It is a proven
fact that a friend will most likely buy from her or his friends or other
trusted people. You also invite friends to come in and feel at home and
might even give them a tour in your house. It's the same way with your
website.
3. Give them what they need. People browse
the web when they need something. Construct your website in such a way
that it will cater to those needs.
4. Entertain, inform, and teach them. The
whole purpose of the World Wide Web is Information Technology. People
do not want to be taught, they need to learn. By presenting information
to them in an entertaining way, you have removed the boredom of traditional
teaching.
5. Give them free stuff. Most people buy,
but if they see something that is not for sale but is equally good compared
with the paid product or service, they might as well get it. Let them
always look for your site when they need these freebies on the web.
6. Give them better deals. You might as
well place a link to your paid products/services near your free stuff.
You want people to know that you are not only giving free stuff but you
are also selling other products as well. In addition, the difference in
your products is that it is delivered earlier than the competition, it
is priced right, or it is a high-quality one.
7. Show tons of categorized links. Let people
always look for you when they need something that you do not offer. One
error on placing links on a website is you only offer links at the same
category. So that same website is your possible competitor and you are
helping them get a sale. The solution I can give there is why not offer
other categories beyond the scope of your website. This is just to make
people return to your site whether or not they need your service, thus
eradicating the competition.
|