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Enticing Visitors to Return to Your Site
by: William Nabaza

What is the best way to make your visitors return to your site? Here are seven things for you to do:

1. Introduce yourself to them. This is the very first step you have to do. One salesperson quoted that you have to first sell yourself to your customers and then when the customer is comfortable with you, he or she will then be interested in what you can offer.

2. Make them your friends. It is a proven fact that a friend will most likely buy from her or his friends or other trusted people. You also invite friends to come in and feel at home and might even give them a tour in your house. It's the same way with your website.

3. Give them what they need. People browse the web when they need something. Construct your website in such a way that it will cater to those needs.

4. Entertain, inform, and teach them. The whole purpose of the World Wide Web is Information Technology. People do not want to be taught, they need to learn. By presenting information to them in an entertaining way, you have removed the boredom of traditional teaching.

5. Give them free stuff. Most people buy, but if they see something that is not for sale but is equally good compared with the paid product or service, they might as well get it. Let them always look for your site when they need these freebies on the web.

6. Give them better deals. You might as well place a link to your paid products/services near your free stuff. You want people to know that you are not only giving free stuff but you are also selling other products as well. In addition, the difference in your products is that it is delivered earlier than the competition, it is priced right, or it is a high-quality one.

7. Show tons of categorized links. Let people always look for you when they need something that you do not offer. One error on placing links on a website is you only offer links at the same category. So that same website is your possible competitor and you are helping them get a sale. The solution I can give there is why not offer other categories beyond the scope of your website. This is just to make people return to your site whether or not they need your service, thus eradicating the competition.



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