Establishing an Affiliate
Program by Adding Online "Revenue Partners"
by: Declan Dunn 
Affiliate programs are one of the most efficient
ways to generate traffic and leads, and to create an online sales system
connected to many sites. Plugging into an existing, trained network is
better than fishing for mediocre web sites that won’t sell.
Successful affiliate programs treat affiliates
as Revenue Partners, thus developing reach into the many niche
web sites on the Internet. The key is to find copious high-quality affiliates;
then you can personally train and hone your sales force with an Internet
package that develops effective affiliate merchandising.
The challenge is to build an efficient affiliate
network that can cycle merchandise on their online “shelf space” – their
web site. The goal is to create Revenue Partners, which will generate
Internet traffic and sales.
Revenue Partners benefit with:
- One affiliate code for many products
to place in a web site or e-zine
- A full suite of creative advertising for use
on web sites, e-zines, and opt-in e-mail
- An automated affiliate sign-up process, with
instant passwords so Revenue Partners can check their traffic, their
referrer logs, and their sales online in a real-time system
- The ability for Revenue Partners to update and
maintain their contact information
- Classified ads, banner ads, e-zine ads, buttons,
free report pages, and endorsements
- Free excerpts of reports, articles, etc.
- E-mail sent with every order, with approved
customer contact information
- Ongoing Revenue Partner training
- Possibly getting an entire web site with their
logo to integrate into their efforts (customization features allow an
offline retailer to create an entire site with a few mouse clicks, and
even add maps to find their store)
Lock in your sales force by giving them the support,
tools, and know-how to succeed. The affiliate technology automates much
of the process so you can focus on marketing.
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