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“Enter to Win!”
Promotion through Contests and Sweepstakes
Are you considering holding a contest to generate interest in your product
or web site? Here are some important things to consider before diving in.
Affiliate
Programs
Cut customer acquisition costs and increase e-commerce sales.
Autoresponders:
Get Your Message Out
Autoresponders are effective marketing tools. Here's more about this great
technology.
Build Your
Opt-In E-mail List
Opt-in e-mail, unlike spam, is a powerful marketing tool.
Buyers Drive
the Process Online, but the Lowest Price Isn’t All They Want
Just like brick-and-mortar businesses, online ventures need to attract
and keep customers by maintaining high quality and great service.
Complainers Are
Good
A customer who complains is doing you a favor by taking the time to inform
you of a problem that needs to be resolved before it affects another customer.
Create an
E-zine to Help Market Your Business
E-zines are online newsletters through which you can maintain rapport
with your customers -- just like a traditional newsletter, but faster
and without printing costs.
Create Memorable
E-mail: Use "Playlets"
A playlet can draw your readers to your message by its very format --
allowing them to eavesdrop on a virtual conversation about your product
or service
Creative Opt-In
E-mail Lists
Find innovative ways to create opt-in e-mail lists.
Customer
Acquisition Partners: Your Affiliate Program
Do you spend $50 per customer and only get $30 back? You might want to
evaluate your ratios and your advertising effectiveness.
Direct Mail with
a Personal Look
Personalizing your mail will make it more effective.
Do You Want Your
E-mail Newsletters to Be Read? Then Change Your Format!
Too many newsletters are zapped to the trash folder only seconds after
being opened. Make your first screen count.
Don't Give Me Any
Solutions!
Forget the jargon and describe your product in a way that even Aunt Mable
could understand.
DOs and DON'Ts
for Successful Telephone Opening Statements
Traditional opening statements in sales calls often turn off potential
clients. Here's how to phrase your sales call properly.
Effective
Online Merchandising via "Product Partners"
Establishing an online system of Product Partnerships for your business
can make or break you -- but it must be aggressive and planned, not dormant
and passive.
Emotion Sells
Savvy marketers stress the benefits a customer will receive and the problems
that will be solved when they buy.
Emotional
Colors of the Web
Strive to emotionally appeal to your visitors and it will be reflected
in your web site.
Enticing Visitors
to Return to Your Site
Here is a list of seven ways to build repeat business.
Establishing
a "Rewards Partners" Program
Rewards Partners provide a symbiotic relationship: Customers flow from
one to the other, with ultimate virtual positioning!
Establishing
an Affiliate Program by Adding Online "Revenue Partners"
Business partnerships flourish on the web, resulting in win-win situations
for many companies.
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