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Choose
the best way to market your product
Promoting your business can be your biggest challenge. Marketing plays an
important role (some say the most important role) in the success of your
business. Here is everything you need to know to market successfully your
product or service.
The five first steps to getting your small business - home business up and
running.
Identify Your Target Market - Your sales efforts must focus
on a group of potential customers with common problems and characteristics.
Define your business' ideal customer in writing along with what makes
the product or service valuable to them.
Most Appealing Sales Feature - What problem are you trying
to solve? Why is your business' product or service the best solution?
These are the sales points to stress.
An Offer That Motivates - Develop 2-3 offers to get attention.
Special bonuses, free trials, discounted price, etc. to overcome buyer
resistance. Test, compare, and refine these.
Promotion Goals - Define and prioritize the steps you'll take
to promote your business. List detailed steps with cost and resources
required and deadlines for each. The better the roadmap, the more likely
you'll reach your goal.
Loyalty and Repeat Business - Few businesses can survive if
every customer is new. Decide ahead of time how you'll overcome a dissatisfied
customer, how you'll promote referrals, and how you'll follow up to
encourage repeat business.
