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Use
Autoresponders
An autoresponder is basically a script which automatically
responds to e-mail sent to a pre-specified address, returning a canned message.
Autoresponders are one of the top
promotional tools available online today. They are also known as mailbots,
automatic e-mail and e-mail on demand. They were derived from the very
popular fax on demand and designed to automatically respond to any email
message sent to it with an automatic response. Their popularity most likely
stems from its vast variety of uses as it eliminates the need to manually
answer every response, subsequently saving hours of valuable time. Your
information can be available to your prospective customer 24 hours a day,
7 days a week. Get your best ad copy ready, load it to your autoresponder
and your business is set to autopilot. When your prospective customer
sends a message to your autoresponder address, your information will be
instantly delivered to their email address.
There are many ways of utilizing the power of autoresponders:
- Sample E-zine Copy for potential subscribers
- Articles For Publication - A great way for writers
to distribute their articles
- Offer Free Powerful Reports on various subjects
and use your signature file at the end to promote your site or business
- Offer Free Resources with information about
your site, product or business
- Information about your Business Opportunity
- Product listings
- Price list
- Welcome letters
- Thank you letters
- Order Confirmations
- Advertising Rates
There are many advantages associated with the use
of autoresponders. Not only do they automate the daily task of manually
replying to requests for information, but they provide instant gratification
for the recipient. They also enable you to track your ad responses and
gather the email addresses of potential customers. A good autoresponder
service will automatically send you an email notification informing you
each time someone requests your information.
When selecting a autoresponder service, there are many factors that need
to be taken into consideration to ensure maximum performance.
- Personalized responses - This makes the recipient
feel that the letter was sent specifically to them.
- Automatic follow ups - Studies have shown it
may take up to seven contacts before closing a sale.
- Unlimited text length - If you are inhibited
by the amount of text your autoresponder may contain, you may be forced
to revise a successful sales letter, ultimately costing you business.
- Free Unlimited updating - It is imperative to
provide your customers with accurate, up to date information on your
products and services.
- Automatic Notification - You must have the ability
to track your ads performance. You should be instantly informed each
time someone requests information from you.
Advertising Tips:
- Include your autoresponder address in your signature
file.
- When placing classified ads, instead of supplying
your regular email address, use your autoresponder address.
- Appropriate News Groups
- Opt in email discussion lists
- Guestbooks
- Business Cards
- Letter Head
- Your web site
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