Selling Products versus
Services Online
Selling a product on the web is slightly different than selling
a service. Each has its advantages and disadvantages.
Products
Advantage: It provides an unlimited income potential,
because you are not constrained by time as with a service.
Disadvantage: It requires stocking and shipping (or
drop-shipping from a supplier).
Disadvantage: It generally requires filling large amounts
of orders to make a reasonable living, unless you have a product
with a very high profit margin.
Services
Advantage: It is easier to make a profit quickly, because
the entire price of a service is paid to you (except for any
overhead).
Advantage: Services can generate a great residual income,
because the client may want to hire your services again and
again.
Disadvantage: You are limited to a modest income because
you can provide only so many services each day -- unless you
hire employees to perform services for clients.
In my opinion, selling
a product online has, by far, proven to be the biggest profit
potential in the long run. Once you get a successful product,
you can automate the system and move on to new products that
will generate multiple streams of income.
If you need immediate cash flow, providing a service
is the fastest way to produce instant income -- but the payoff
will not be as great, in the long run, as selling a product
with a high profit margin.
If you sell a service, think about how you can transform it
into a product. One of the best examples I can think of is regarding
the people who submit web sites to search engines. Because the
competition became so fierce and their business began to suffer,
some wrote and sold reports revealing how search engines work,
tricks for getting sites listed higher on the lists, etc. The
reports were priced from $20 to $100, and the entrepreneurs
in our example found new markets to tap.
Rudl
gets over four million visitors to his web sites yearly, does
$5.2 million in sales online each year (yes, $5,200,000), and
personally makes hundreds of thousands of dollars from his online
businesses -- all from his one small office. Visit his site at
http://www.marketingtips.com,
where he reveals all of his unconventional tips, tricks and techniques
with examples so you can learn the most efficient and fastest
ways to make money on the Internet. |